Quite simply, you have a brand. I have a brand. Everyone is and has a brand. A Personal Brand. This Personal Brand is similar to corporate brands- good brands have outstanding understanding of who they are and what they stand for, the ability to communicate this position to a market that wants/needs its product or service that meets the promise of the company’s initial message.

My specialty is Online Personal Branding. I am an expert in Branding the individual on the World Wide Web. Through various approaches I help the individual to maximize the way they are perceived online.

For example, when someone is looking for a new job or desires to establish themselves in a new career, they are competing with hundreds, if not thousands, of other individuals. With recruiters and employers increasingly searching the internet for information about candidates as to save money on their position search, Personal Branding on the web is increasingly important. What happens when you Google your name? What do you have to do in order to stand apart from the plethora of people? Personal Branding identifies a person as “THE” one. When it comes to the job search, you need every strategy available.

Personal Branding can be used in everyday life and one of my primary focuses in Personal Branding for the past two years- supporting job seekers with their online job search process. In order to provide the tools necessary to get an ideal career online I created :

www.MyOnlineCareerSpace.com  (coming soon)

www.MyOnlineCareerCoach.com  (coming soon)

www.ItsNotYouItsYourResume.com

www.10BiggestResumeMistakes.com

www.10BiggestInterviewMistakes.com

blog.ItsNotYouItsYourResume.com