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	<title>MarkMontoya.com &#187; Specialization</title>
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		<title>Use your Personal Brand to generate better results and greater profits.</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/09/personal-brand-connection-use-your-personal-brand-to-generate-better-results-and-greater-profits/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/09/personal-brand-connection-use-your-personal-brand-to-generate-better-results-and-greater-profits/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 15:45:29 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=868</guid>
		<description><![CDATA[Marketing the products you sell might seem logical, but your prospects do not make buying decisions based solely on logic. When it comes to close, people hire your services because they like you and relate to you, They have no relationship with your products or services, only the individual selling them. That’s why Personal Branding is so important.]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Building Your Position: Laying the Groundwork of Your Future Marketing Efforts</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/04/building-your-position/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/04/building-your-position/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 17:57:14 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=891</guid>
		<description><![CDATA[Last month, we discussed the basic underpinnings of positioning, that cornerstone of personal marketing that creates an indelible image of you in your prospect’s mind. However, we understand that to many people (including some advertising professionals), positioning is still a hazy concept. So we’re going to show you, step-by-step, how to create an exploit your powerful, unique marketing position.]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Make This Your Most Profitable Year Ever – Profitability Tips</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/make-this-your-most-profitable-year-ever-%e2%80%93-profitability-tips/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/make-this-your-most-profitable-year-ever-%e2%80%93-profitability-tips/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 15:53:48 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1077</guid>
		<description><![CDATA[The underlying theme in all this, which might better have been introduced first, is that it costs less to sell more to existing customers than it does to sell more by acquiring new customers.

Your current customers already know and trust you. That gives you the chance to establish your expertise and experience, which will differentiate you from your competitors.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/make-this-your-most-profitable-year-ever-%e2%80%93-profitability-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Scratching Your Niche Marketing: Your Online Personal Brand to a Specific Sphere of Influence</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/scratching-your-niche-marketing-your-online-personal-brand-to-a-specific-sphere-of-influence/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/scratching-your-niche-marketing-your-online-personal-brand-to-a-specific-sphere-of-influence/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 17:40:00 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=857</guid>
		<description><![CDATA[Scratching Your Niche Marketing your Personal Brand to a specific sphere of influence.]]></description>
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		<slash:comments>5</slash:comments>
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		<title>The Bear Necessities: Thrive in a Tough Market with Strong Marketing</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/the-bear-necessities-thrive-in-a-tough-market-with-strong-marketing/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/the-bear-necessities-thrive-in-a-tough-market-with-strong-marketing/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 21:54:25 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=887</guid>
		<description><![CDATA[The Bear Necessities: Thrive in a Tough Market with Strong Marketing]]></description>
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		<slash:comments>15</slash:comments>
		</item>
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		<title>Make Referral Marketing Your Priority</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/make-referral-marketing-your-priority-don%e2%80%99t-let-shyness-stop-you-from-meeting-some-of-your-best-clients/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/make-referral-marketing-your-priority-don%e2%80%99t-let-shyness-stop-you-from-meeting-some-of-your-best-clients/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 18:05:39 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=876</guid>
		<description><![CDATA[Make Referral Marketing Your Priority: Don’t let shyness stop you from meeting some of your best clients.]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>What Will Be New About Your New Year?</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/what-will-be-new-about-your-new-year/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/what-will-be-new-about-your-new-year/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 14:48:44 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=897</guid>
		<description><![CDATA[What Will Be New About Your New Year?]]></description>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>Pros and Cons: What to Look For in Real Estate Marketing</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2009/11/pros-and-cons-what-to-look-for-in-real-estate-marketing/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2009/11/pros-and-cons-what-to-look-for-in-real-estate-marketing/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 22:23:40 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=517</guid>
		<description><![CDATA[People hire Real Estate Agents who they like and can relate to, but for many first time home buyers, their awareness of agents is limited because many have not had experiences in home buying.  Agents know this so their job, is to differentiate themselves from competitors enough that you will garner enough attention to be able to make that personal relationship.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2009/11/pros-and-cons-what-to-look-for-in-real-estate-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Stand Out in the Crowd in a Tough Job Market</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2009/11/how-to-stand-out-in-the-crowd-in-a-tough-job-market/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2009/11/how-to-stand-out-in-the-crowd-in-a-tough-job-market/#comments</comments>
		<pubDate>Sat, 07 Nov 2009 19:03:05 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Job/Career]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=382</guid>
		<description><![CDATA[I hate to keep harping on about the same old thing; we all know that unemployment is at an all-time high; and to say that the job market is competitive is quite the understatement. So this makes it extremely important to establish your brand and differentiate yourself from the competition. You want to stand out from the crowd – but in a good way – not the kind of way you did in high school.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2009/11/how-to-stand-out-in-the-crowd-in-a-tough-job-market/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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