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Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet. With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog [...]

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As a small business owner, you may think you don’t have to worry too much about creating a personal brand. Those ‘brand’ things are for bigger companies, the ones with budgets that rival a professional sports team. But the truth is, as a small business owner, you can benefit from creating a [...]

Facebook has been getting a heck of a lot of buzz lately as the social networking site continues to add value for brands and small business owners. Late last week they improved local ad opportunities for SMBs and just yesterday they announced a partnership with Eventbrite to help business owners monetize events advertised on the site. The combination helps to make Facebook an even more attractive marketing channel for SMBs to utilize.

Because it is meant to look fun, putting together a social media campaign – or integrating one into a larger online initiative – can be surprisingly difficult. There are many challenges to capturing and engaging user interests online – starting with finding the right person to lead that effort, says Andrew Ballenthin, president of Sol Solutions.

That point was driven home last December when Ballenthin put together Blog-Off II, a 12-day, seven-judge contest to test participants’ qualitative and quantitative effectiveness in social media marketing fundamentals.