The most awesome reaction to LeBron’s announcement.

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.

Last summer Google made SMBs owners very happy by releasing a new business dashboard for sites that claimed their Google Business Listing. The addition put actionable data and stats directly into SMB owners’ hands so they could learn about the folks visiting their site and act on the information provided. Well, now it’s FourSquare’s turn to grown up.

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Timing in an email marketing campaign – that is, deciding on what day and what time of day – to hit the send button is as important as actually crafting the message and selecting which segmented group of customers will receive it. There has been much research [...]