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	<title>MarkMontoya.com &#187; Social Media</title>
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	<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist</link>
	<description>Online Personal Branding Specialist</description>
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		<title>Ad-ology Study Reveals SMB’s Social Media Usage</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/08/ad-ology-study-reveals-smb%e2%80%99s-social-media-usage/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/08/ad-ology-study-reveals-smb%e2%80%99s-social-media-usage/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 15:36:55 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=799</guid>
		<description><![CDATA[After a post showing how the most common social media strategies are not always the most effective, David Wilson provided another interesting report on SMB owners and social media usage. More specifically, David pointed out an Ad-ology study called the Small Business Marketing Forecast 2010  that was published last month. The report interviewed 1,000 small business owners with fewer than 100 employees and asked them about their attitudes and marketing plans for the coming year.]]></description>
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		<title>The Social Media Landscape in the Grocery Industry [InfoGraphic]</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/08/the-social-media-landscape-in-the-grocery-industry-infographic/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/08/the-social-media-landscape-in-the-grocery-industry-infographic/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 22:23:00 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Images/Photos]]></category>
		<category><![CDATA[Images/Pictures]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1167</guid>
		<description><![CDATA[The Social Media Landscape in the Grocery Industry]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Mysterious Underground Marketing:  What is viral marketing – and how does it affect your business and career?   </title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:42:19 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=895</guid>
		<description><![CDATA[Viral marketing (also called buzz marketing) encourages word of mouth, or "buzz," by giving your prospect something exciting or valuable to share with others. That "something" can be vital information, a special offer, or a preview of your useful products or services.  ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The most awesome reaction to LeBron&#8217;s announcement.</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/1143/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/1143/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 05:06:22 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Basketball]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1143</guid>
		<description><![CDATA[The most awesome reaction to LeBron's announcement.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Maturation of Social Media ROI</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/the-maturation-of-social-media-roi/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/the-maturation-of-social-media-roi/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 16:16:39 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=949</guid>
		<description><![CDATA[The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>FourSquare Adds Analytics, Real Business Value</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/foursquare-adds-analytics-real-business-value/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/foursquare-adds-analytics-real-business-value/#comments</comments>
		<pubDate>Wed, 19 May 2010 20:19:50 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1081</guid>
		<description><![CDATA[Last summer Google made SMBs owners very happy by releasing a new business dashboard for sites that claimed their Google Business Listing. The addition put actionable data and stats directly into SMB owners’ hands so they could learn about the folks visiting their site and act on the information provided. Well, now it’s FourSquare’s turn to grown up.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Which is the best day to send email marketing?</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/which-is-the-best-day-to-send-email-marketing/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/which-is-the-best-day-to-send-email-marketing/#comments</comments>
		<pubDate>Wed, 05 May 2010 18:12:06 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1122</guid>
		<description><![CDATA[



  




 Delicious




Timing in an email marketing campaign &#8211; that is,  deciding on what day and what time of day &#8211; to hit the send button is as important as actually crafting the message and selecting which  segmented group of customers will receive it.   There has been much  research [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10 Reasons Not To Ignore Your Blog For Facebook</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/10-reasons-not-to-ignore-your-blog-for-facebook/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/10-reasons-not-to-ignore-your-blog-for-facebook/#comments</comments>
		<pubDate>Tue, 04 May 2010 18:09:34 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1111</guid>
		<description><![CDATA[



  




 Delicious




Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet.  With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Can SMBs Benefit From A Personal Brand?</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/04/how-can-smbs-benefit-from-a-personal-brand/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/04/how-can-smbs-benefit-from-a-personal-brand/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 18:27:34 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1106</guid>
		<description><![CDATA[



  




 Delicious




As a small business owner, you may think you don’t have to worry too much about creating a personal brand. Those ‘brand’ things are for bigger companies, the ones with budgets that rival a professional sports team. But the truth is, as a small business owner, you can benefit from creating a [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Facebook Helps SMB Owners Make Events More Useful</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/04/facebook-helps-smb-owners-make-events-more-useful/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/04/facebook-helps-smb-owners-make-events-more-useful/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 17:55:08 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1079</guid>
		<description><![CDATA[Facebook has been getting a heck of a lot of buzz lately as the social networking site continues to add value for brands and small business owners. Late last week they improved local ad opportunities for SMBs and just yesterday they announced a partnership with Eventbrite to help business owners monetize events advertised on the site. The combination helps to make Facebook an even more attractive marketing channel for SMBs to utilize.]]></description>
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		<slash:comments>1</slash:comments>
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