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	<title>MarkMontoya.com &#187; Small Business</title>
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	<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist</link>
	<description>Online Personal Branding Specialist</description>
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		<title>Social Media Killed the Blog Star</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2011/01/social-media-killed-the-blog-star/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2011/01/social-media-killed-the-blog-star/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 04:33:55 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Images/Photos]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1176</guid>
		<description><![CDATA[Infographic about social media and blogging.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2011/01/social-media-killed-the-blog-star/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Building a Practice on Personality and Performance: Personal Branding and satisfaction guarantees—a powerful combination</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/12/building-a-practice-on-personality-and-performance-personal-branding-and-satisfaction-guarantees%e2%80%94a-powerful-combination/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/12/building-a-practice-on-personality-and-performance-personal-branding-and-satisfaction-guarantees%e2%80%94a-powerful-combination/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 15:51:40 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=872</guid>
		<description><![CDATA[The common model for building an independent services practice is hardly individualized. Typical is the one-day-at-a-time entrepreneur who uses “special offer” or generic marketing, or no marketing at all. Marketing efforts are often minimal, since there’s little incentive to build relationships with clients who see the entrepreneur as identical to the rest of the pack in his or her industry. This route provides an income but little more.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/12/building-a-practice-on-personality-and-performance-personal-branding-and-satisfaction-guarantees%e2%80%94a-powerful-combination/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use your Personal Brand to generate better results and greater profits.</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/09/personal-brand-connection-use-your-personal-brand-to-generate-better-results-and-greater-profits/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/09/personal-brand-connection-use-your-personal-brand-to-generate-better-results-and-greater-profits/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 15:45:29 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=868</guid>
		<description><![CDATA[Marketing the products you sell might seem logical, but your prospects do not make buying decisions based solely on logic. When it comes to close, people hire your services because they like you and relate to you, They have no relationship with your products or services, only the individual selling them. That’s why Personal Branding is so important.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/09/personal-brand-connection-use-your-personal-brand-to-generate-better-results-and-greater-profits/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Ad-ology Study Reveals SMB’s Social Media Usage</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/08/ad-ology-study-reveals-smb%e2%80%99s-social-media-usage/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/08/ad-ology-study-reveals-smb%e2%80%99s-social-media-usage/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 15:36:55 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=799</guid>
		<description><![CDATA[After a post showing how the most common social media strategies are not always the most effective, David Wilson provided another interesting report on SMB owners and social media usage. More specifically, David pointed out an Ad-ology study called the Small Business Marketing Forecast 2010  that was published last month. The report interviewed 1,000 small business owners with fewer than 100 employees and asked them about their attitudes and marketing plans for the coming year.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/08/ad-ology-study-reveals-smb%e2%80%99s-social-media-usage/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Scoring Big with Small Domains: You can go small and get big.</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/scoring-big-with-small-domains-you-can-go-small-and-get-big/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/scoring-big-with-small-domains-you-can-go-small-and-get-big/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 19:41:27 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=862</guid>
		<description><![CDATA[Personal Branding means narrowing your audience from “just everyone” to the people most likely to respond to your message. It means remaining focused while your competition markets to everyone with a pulse.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/scoring-big-with-small-domains-you-can-go-small-and-get-big/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mysterious Underground Marketing:  What is viral marketing – and how does it affect your business and career?   </title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:42:19 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=895</guid>
		<description><![CDATA[Viral marketing (also called buzz marketing) encourages word of mouth, or "buzz," by giving your prospect something exciting or valuable to share with others. That "something" can be vital information, a special offer, or a preview of your useful products or services.  ]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Maturation of Social Media ROI</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/the-maturation-of-social-media-roi/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/the-maturation-of-social-media-roi/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 16:16:39 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=949</guid>
		<description><![CDATA[The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/the-maturation-of-social-media-roi/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>FourSquare Adds Analytics, Real Business Value</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/foursquare-adds-analytics-real-business-value/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/foursquare-adds-analytics-real-business-value/#comments</comments>
		<pubDate>Wed, 19 May 2010 20:19:50 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1081</guid>
		<description><![CDATA[Last summer Google made SMBs owners very happy by releasing a new business dashboard for sites that claimed their Google Business Listing. The addition put actionable data and stats directly into SMB owners’ hands so they could learn about the folks visiting their site and act on the information provided. Well, now it’s FourSquare’s turn to grown up.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/foursquare-adds-analytics-real-business-value/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Which is the best day to send email marketing?</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/which-is-the-best-day-to-send-email-marketing/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/which-is-the-best-day-to-send-email-marketing/#comments</comments>
		<pubDate>Wed, 05 May 2010 18:12:06 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1122</guid>
		<description><![CDATA[



  




 Delicious




Timing in an email marketing campaign &#8211; that is,  deciding on what day and what time of day &#8211; to hit the send button is as important as actually crafting the message and selecting which  segmented group of customers will receive it.   There has been much  research [...]]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/which-is-the-best-day-to-send-email-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>10 Reasons Not To Ignore Your Blog For Facebook</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/10-reasons-not-to-ignore-your-blog-for-facebook/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/10-reasons-not-to-ignore-your-blog-for-facebook/#comments</comments>
		<pubDate>Tue, 04 May 2010 18:09:34 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1111</guid>
		<description><![CDATA[



  




 Delicious




Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet.  With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog [...]]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/10-reasons-not-to-ignore-your-blog-for-facebook/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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