Every year Edelman releases its Trust Barometer report (Executive Summary) to measure consumer confidence in business and, if we’re taking a cue from Chris Brogan and Julien Smith, identify the biggest ‘trust agents’ helping them to make their decisions. This year the findings are getting some people wondering about the overall impact on social media.

Growing into Greatness: Defining the domain for your Personal Brand.

The Nuts & Bolts of Online Personal Branding

No one wants to believe the need for their services will become obsolete – least of all independent professionals and job seekers. Whether business is booming or tough times are looming, branding can position you in the hearts and minds of your clients and potential employers so you stand out and are remembered longer. It’s the most important form of insurance an entrepreneur can have.