Infographic about social media and blogging.

Marketing the products you sell might seem logical, but your prospects do not make buying decisions based solely on logic. When it comes to close, people hire your services because they like you and relate to you, They have no relationship with your products or services, only the individual selling them. That’s why Personal Branding is so important.

Have you ever looked at a competitor and thought, “I’m better than this person. I’m smarter. I provide a better service. Why does this guy get more customers than I?”? It’s boggling sometimes to see someone you know is a clearly inferior professional who clearly makes more money and possibly makes less.

Delicious

As a small business owner, you may think you don’t have to worry too much about creating a personal brand. Those ‘brand’ things are for bigger companies, the ones with budgets that rival a professional sports team. But the truth is, as a small business owner, you can benefit from creating a [...]