No one wants to believe the need for their services will become obsolete – least of all independent professionals and job seekers. Whether business is booming or tough times are looming, branding can position you in the hearts and minds of your clients and potential employers so you stand out and are remembered longer. It’s the most important form of insurance an entrepreneur can have.

In times of plenty, relocating for work usually means a better job or a higher standard of living. But in today’s tough economy, many are finding that they just can’t find work or maintain their standard of living where they currently live. It’s especially bad in New York and California, two places where the economy is suffering and the cost of living remains high. Many of these financial refugees are ending up in Texas, a place where the cost of living is low. And many of those that are relocating are in the very lowest income bracket, a further indication that money is their motivation for moving.

As candidates become more and more desperate in their job search they often turn to desperate measures that more often than not hurt the candidate. One example of this is with the resume.

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