Viral marketing (also called buzz marketing) encourages word of mouth, or “buzz,” by giving your prospect something exciting or valuable to share with others. That “something” can be vital information, a special offer, or a preview of your useful products or services.
The most awesome reaction to LeBron’s announcement.
The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.
The common model for building a practice is hardly individualized. Typical is the consultant using template brochures and business cards provided by his an online service or company. Marketing efforts are often minimal, since there’s little incentive to build relationships with clients who see the advisor as identical to the rest of the pack. This route provides an income but little more.
