After a post showing how the most common social media strategies are not always the most effective, David Wilson provided another interesting report on SMB owners and social media usage. More specifically, David pointed out an Ad-ology study called the Small Business Marketing Forecast 2010 that was published last month. The report interviewed 1,000 small business owners with fewer than 100 employees and asked them about their attitudes and marketing plans for the coming year.

The Social Media Landscape in the Grocery Industry

Personal Branding means narrowing your audience from “just everyone” to the people most likely to respond to your message. It means remaining focused while your competition markets to everyone with a pulse.

Viral marketing (also called buzz marketing) encourages word of mouth, or “buzz,” by giving your prospect something exciting or valuable to share with others. That “something” can be vital information, a special offer, or a preview of your useful products or services.