The common model for building a practice is hardly individualized. Typical is the consultant using template brochures and business cards provided by his an online service or company. Marketing efforts are often minimal, since there’s little incentive to build relationships with clients who see the advisor as identical to the rest of the pack. This route provides an income but little more.

The Nuts & Bolts of Online Personal Branding

No one wants to believe the need for their services will become obsolete – least of all independent professionals and job seekers. Whether business is booming or tough times are looming, branding can position you in the hearts and minds of your clients and potential employers so you stand out and are remembered longer. It’s the most important form of insurance an entrepreneur can have.

In times of plenty, relocating for work usually means a better job or a higher standard of living. But in today’s tough economy, many are finding that they just can’t find work or maintain their standard of living where they currently live. It’s especially bad in New York and California, two places where the economy is suffering and the cost of living remains high. Many of these financial refugees are ending up in Texas, a place where the cost of living is low. And many of those that are relocating are in the very lowest income bracket, a further indication that money is their motivation for moving.