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	<title>MarkMontoya.com &#187; Career</title>
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	<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist</link>
	<description>Online Personal Branding Specialist</description>
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		<title>The Brand Called &#8220;You&#8221; Establishing Yourself as a Marketable Product</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/the-brand-called-you-establishing-yourself-as-a-marketable-product/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/the-brand-called-you-establishing-yourself-as-a-marketable-product/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:08:05 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Job/Career]]></category>
		<category><![CDATA[Online Personal Branding]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=851</guid>
		<description><![CDATA[Have you ever looked at a competitor and thought, “I’m better than this person. I’m smarter. I provide a better service. Why does this guy get more customers than I?”? It’s boggling sometimes to see someone you know is a clearly inferior professional who clearly makes more money and possibly makes less.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Scoring Big with Small Domains: You can go small and get big.</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/scoring-big-with-small-domains-you-can-go-small-and-get-big/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/scoring-big-with-small-domains-you-can-go-small-and-get-big/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 19:41:27 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=862</guid>
		<description><![CDATA[Personal Branding means narrowing your audience from “just everyone” to the people most likely to respond to your message. It means remaining focused while your competition markets to everyone with a pulse.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/scoring-big-with-small-domains-you-can-go-small-and-get-big/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Mysterious Underground Marketing:  What is viral marketing – and how does it affect your business and career?   </title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:42:19 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=895</guid>
		<description><![CDATA[Viral marketing (also called buzz marketing) encourages word of mouth, or "buzz," by giving your prospect something exciting or valuable to share with others. That "something" can be vital information, a special offer, or a preview of your useful products or services.  ]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>I Second That Emotion People Make Buying Decisions Emotionally – So Appeal to Those Emotions with Personal Branding</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/people-buy-emotionally/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/people-buy-emotionally/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 18:58:46 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=859</guid>
		<description><![CDATA[True story. In shooting down their nemesis, Scope’s marketers didn’t use logic or claims of quality. They appealed to consumers’ emotions, to their fear that if they used Listerine, their breath would smell like a doctor’s examination room. By all accounts, the tactic succeeded spectacularly.

What does this little story have to do with Personal Branding? Everything.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Building a Practice on Personality and Performance</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/building-a-practice-on-personality-and-performance/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/building-a-practice-on-personality-and-performance/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 18:07:44 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=889</guid>
		<description><![CDATA[The common model for building a practice is hardly individualized. Typical is the consultant using template brochures and business cards provided by his an online service or company. Marketing efforts are often minimal, since there’s little incentive to build relationships with clients who see the advisor as identical to the rest of the pack. This route provides an income but little more.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/building-a-practice-on-personality-and-performance/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>The Nuts &amp; Bolts of Online Personal Branding</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/02/the-nuts-bolts-of-online-personal-branding/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/02/the-nuts-bolts-of-online-personal-branding/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 18:55:21 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Online Personal Branding]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=849</guid>
		<description><![CDATA[The Nuts &#038; Bolts of Online Personal Branding]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/02/the-nuts-bolts-of-online-personal-branding/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
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		<title>Surviving, Succeeding, and Standing Apart by Branding Yourself</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/02/surviving-succeeding-and-standing-apart-by-branding-yourself/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/02/surviving-succeeding-and-standing-apart-by-branding-yourself/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 20:01:45 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=866</guid>
		<description><![CDATA[No one wants to believe the need for their services will become obsolete – least of all independent professionals and job seekers. Whether business is booming or tough times are looming, branding can position you in the hearts and minds of your clients and potential employers so you stand out and are remembered longer. It’s the most important form of insurance an entrepreneur can have.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/02/surviving-succeeding-and-standing-apart-by-branding-yourself/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Moving for Money</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/moving-for-money/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/moving-for-money/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 00:31:25 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Images/Pictures]]></category>
		<category><![CDATA[Job/Career]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=952</guid>
		<description><![CDATA[In times of plenty, relocating for work usually means a better job or a higher standard of living. But in today’s tough economy, many are finding that they just can’t find work or maintain their standard of living where they currently live. It’s especially bad in New York and California, two places where the economy is suffering and the cost of living remains high. Many of these financial refugees are ending up in Texas, a place where the cost of living is low. And many of those that are relocating are in the very lowest income bracket, a further indication that money is their motivation for moving.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/moving-for-money/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>The Bear Necessities: Thrive in a Tough Market with Strong Marketing</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/the-bear-necessities-thrive-in-a-tough-market-with-strong-marketing/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/the-bear-necessities-thrive-in-a-tough-market-with-strong-marketing/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 21:54:25 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=887</guid>
		<description><![CDATA[The Bear Necessities: Thrive in a Tough Market with Strong Marketing]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/the-bear-necessities-thrive-in-a-tough-market-with-strong-marketing/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
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		<title>Make Referral Marketing Your Priority</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/make-referral-marketing-your-priority-don%e2%80%99t-let-shyness-stop-you-from-meeting-some-of-your-best-clients/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/make-referral-marketing-your-priority-don%e2%80%99t-let-shyness-stop-you-from-meeting-some-of-your-best-clients/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 18:05:39 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=876</guid>
		<description><![CDATA[Make Referral Marketing Your Priority: Don’t let shyness stop you from meeting some of your best clients.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/01/make-referral-marketing-your-priority-don%e2%80%99t-let-shyness-stop-you-from-meeting-some-of-your-best-clients/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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