Personal Branding means narrowing your audience from “just everyone” to the people most likely to respond to your message. It means remaining focused while your competition markets to everyone with a pulse.

Viral marketing (also called buzz marketing) encourages word of mouth, or “buzz,” by giving your prospect something exciting or valuable to share with others. That “something” can be vital information, a special offer, or a preview of your useful products or services.



Delicious

Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet. With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog [...]

Last month, we discussed the basic underpinnings of positioning, that cornerstone of personal marketing that creates an indelible image of you in your prospect’s mind. However, we understand that to many people (including some advertising professionals), positioning is still a hazy concept. So we’re going to show you, step-by-step, how to create an exploit your powerful, unique marketing position.