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Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet. With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog [...]

Last month, we discussed the basic underpinnings of positioning, that cornerstone of personal marketing that creates an indelible image of you in your prospect’s mind. However, we understand that to many people (including some advertising professionals), positioning is still a hazy concept. So we’re going to show you, step-by-step, how to create an exploit your powerful, unique marketing position.

True story. In shooting down their nemesis, Scope’s marketers didn’t use logic or claims of quality. They appealed to consumers’ emotions, to their fear that if they used Listerine, their breath would smell like a doctor’s examination room. By all accounts, the tactic succeeded spectacularly.

What does this little story have to do with Personal Branding? Everything.

How to Snuff Your Competition: Take a cue from California’s anti-smoking marketing campaign – and plan to snuff your competitors.