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	<title>MarkMontoya.com &#187; Branding</title>
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	<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist</link>
	<description>Online Personal Branding Specialist</description>
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		<title>Social Media Killed the Blog Star</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2011/01/social-media-killed-the-blog-star/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2011/01/social-media-killed-the-blog-star/#comments</comments>
		<pubDate>Wed, 05 Jan 2011 04:33:55 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Images/Photos]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Personal Branding]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1176</guid>
		<description><![CDATA[Infographic about social media and blogging.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Building a Practice on Personality and Performance: Personal Branding and satisfaction guarantees—a powerful combination</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/12/building-a-practice-on-personality-and-performance-personal-branding-and-satisfaction-guarantees%e2%80%94a-powerful-combination/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/12/building-a-practice-on-personality-and-performance-personal-branding-and-satisfaction-guarantees%e2%80%94a-powerful-combination/#comments</comments>
		<pubDate>Wed, 15 Dec 2010 15:51:40 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=872</guid>
		<description><![CDATA[The common model for building an independent services practice is hardly individualized. Typical is the one-day-at-a-time entrepreneur who uses “special offer” or generic marketing, or no marketing at all. Marketing efforts are often minimal, since there’s little incentive to build relationships with clients who see the entrepreneur as identical to the rest of the pack in his or her industry. This route provides an income but little more.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/12/building-a-practice-on-personality-and-performance-personal-branding-and-satisfaction-guarantees%e2%80%94a-powerful-combination/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Social Media Landscape in the Grocery Industry [InfoGraphic]</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/08/the-social-media-landscape-in-the-grocery-industry-infographic/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/08/the-social-media-landscape-in-the-grocery-industry-infographic/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 22:23:00 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Images/Photos]]></category>
		<category><![CDATA[Images/Pictures]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1167</guid>
		<description><![CDATA[The Social Media Landscape in the Grocery Industry]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/08/the-social-media-landscape-in-the-grocery-industry-infographic/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>The Brand Called &#8220;You&#8221; Establishing Yourself as a Marketable Product</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/the-brand-called-you-establishing-yourself-as-a-marketable-product/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/the-brand-called-you-establishing-yourself-as-a-marketable-product/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 17:08:05 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Job/Career]]></category>
		<category><![CDATA[Online Personal Branding]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=851</guid>
		<description><![CDATA[Have you ever looked at a competitor and thought, “I’m better than this person. I’m smarter. I provide a better service. Why does this guy get more customers than I?”? It’s boggling sometimes to see someone you know is a clearly inferior professional who clearly makes more money and possibly makes less.]]></description>
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		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Scoring Big with Small Domains: You can go small and get big.</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/scoring-big-with-small-domains-you-can-go-small-and-get-big/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/scoring-big-with-small-domains-you-can-go-small-and-get-big/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 19:41:27 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=862</guid>
		<description><![CDATA[Personal Branding means narrowing your audience from “just everyone” to the people most likely to respond to your message. It means remaining focused while your competition markets to everyone with a pulse.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/scoring-big-with-small-domains-you-can-go-small-and-get-big/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mysterious Underground Marketing:  What is viral marketing – and how does it affect your business and career?   </title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 17:42:19 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=895</guid>
		<description><![CDATA[Viral marketing (also called buzz marketing) encourages word of mouth, or "buzz," by giving your prospect something exciting or valuable to share with others. That "something" can be vital information, a special offer, or a preview of your useful products or services.  ]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/07/mysterious-underground-marketing-%e2%80%a8what-is-viral-marketing-%e2%80%93-and-how-does-it-affect-your-business-and-career%e2%80%a8-%e2%80%a8/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 Reasons Not To Ignore Your Blog For Facebook</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/10-reasons-not-to-ignore-your-blog-for-facebook/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/05/10-reasons-not-to-ignore-your-blog-for-facebook/#comments</comments>
		<pubDate>Tue, 04 May 2010 18:09:34 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=1111</guid>
		<description><![CDATA[



  




 Delicious




Brace yourself: Facebook is trying to take over the world. Or, if not the world, at least the entire Internet.  With Facebook partnering up with popular sites like Yelp, many SMB owners may feel as if their load got lighter. I mean, why waste time worrying about your building your blog [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Building Your Position: Laying the Groundwork of Your Future Marketing Efforts</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/04/building-your-position/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/04/building-your-position/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 17:57:14 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[Specialization]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=891</guid>
		<description><![CDATA[Last month, we discussed the basic underpinnings of positioning, that cornerstone of personal marketing that creates an indelible image of you in your prospect’s mind. However, we understand that to many people (including some advertising professionals), positioning is still a hazy concept. So we’re going to show you, step-by-step, how to create an exploit your powerful, unique marketing position.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/04/building-your-position/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>I Second That Emotion People Make Buying Decisions Emotionally – So Appeal to Those Emotions with Personal Branding</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/people-buy-emotionally/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/people-buy-emotionally/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 18:58:46 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Career]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=859</guid>
		<description><![CDATA[True story. In shooting down their nemesis, Scope’s marketers didn’t use logic or claims of quality. They appealed to consumers’ emotions, to their fear that if they used Listerine, their breath would smell like a doctor’s examination room. By all accounts, the tactic succeeded spectacularly.

What does this little story have to do with Personal Branding? Everything.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/people-buy-emotionally/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>How to Snuff Your Competition: Take a cue from California’s anti-smoking marketing campaign</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/how-to-snuff-your-competition-take-a-cue-from-california%e2%80%99s-anti-smoking-marketing-campaign/</link>
		<comments>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/how-to-snuff-your-competition-take-a-cue-from-california%e2%80%99s-anti-smoking-marketing-campaign/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 17:48:48 +0000</pubDate>
		<dc:creator>Mark Montoya</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Small Business]]></category>

		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=864</guid>
		<description><![CDATA[How to Snuff Your Competition: Take a cue from California’s anti-smoking marketing campaign – and plan to snuff your competitors.]]></description>
		<wfw:commentRss>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2010/03/how-to-snuff-your-competition-take-a-cue-from-california%e2%80%99s-anti-smoking-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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