What’s your most important product? The answer is YOU – The Brand Called You. You’d better market it – or else.
Are you actively marketing your value? Your Personal Marketing will determine whether you succeed or fail, and whether you blend in with the bland, faceless majority of applicants or stand out and become a superstar. You have a Personal Brand and you need to market it.

What Is Executive Branding?
You may have heard of personal branding: a great strategy for entrepreneurs and independent professionals to market their value to a defined audience. Personal branding also has tremendous value for executives. Your executive brand can send you up the ranks of a corporation, or into the corporate setting of your choice.

I liked this article:
Agent of change for women
29-year-old Stanford grad helps athletes reach beyond the courtEspecially the part regarding goodwill, which is one of the hallmarks of a good brand. That she works with a specific and well crafted target audience will help her to gain recognition as a specialist; which is key for a [...]

Great article from the Wall Street Journal about how high school athletes are using new web services to raise awareness in the minds of college recruiters in the hopes of getting scholarships.
The Do-It-Yourself Athletic Scholarship

Another example of how the internet is being used and how individuals should be aware of the way they are exposing [...]