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80 Ways To Use Twitter As A SMB Owner

80 Ways To Use Twitter As A SMB Owner

80 Ways To Use Twitter As A SMB OwnerIt’s pretty common. A small business owner comes to us looking for help promoting his or her business. We suggest using Twitter as a way to find new leads, build relationships and as an overall way to cost effectively market their business. The small business owner then turns around, tilts their head and responds, ‘Twitter? What can Twitter do for me?’

Well, I’ll tell you. Below are 80 ways a small business owner can use Twitter to build and market their business.

Just like last time, hit print.

Build Credibility

  1. Answer common customer questions
  2. Share insight and opinion
  3. Pass on interesting links/posts
  4. Tweet links showing your company featured on other Web sites or mainstream media
  5. Tweet often to keep your brand in customer’s top of mind
  6. Share high quality content that is relevant to your customers needs
  7. Share information about your organization that customers, colleagues and others may be interested to know
  8. Promote competitors when they deserve it
  9. Tweet links to Slideshare presentations or videos of speaking engagements.
  10. Promote upcoming speaking engagements
  11. Mention awards you’ve won or accreditations you’ve earned
  12. Be the one to break the news in your industry
  13. Livetweet events

Market Your Business

  1. Talk about company culture and values
  2. Let people know the events your company will be attending this year
  3. Offer discounts, coupons or special offers to customers who find you via social media
  4. Offer discounts on conferences for folks who come to hear you speak
  5. Show your human face
  6. Talk about what you’re doing
  7. Talk about who you are
  8. Talk about why you do what you do
  9. To get blog subscribers
  10. Direct traffic to your site
  11. Find referrals
  12. Offer referrals
  13. Connect vendors to one another
  14. Hold contests
  15. Highlight employees
  16. Publish your Twitter handle on all direct mailings, email newsletters, on your Web site and all other marketing channels. Put it everywhere
  17. Promote your latest blog posts and newsletters
  18. Share reviews people have left about your site that made you laugh. Or smile
  19. Tweet when you do something cool
  20. Admit and apologize for flubs to help neutralize the impact
  21. Be excited about your week
  22. Ask for votes on social media sites (use sparingly)

Grow Ears

  1. Track conversations about your brand for online reputation management
  2. Track your most important keywords and subscribe to an RSS feed
  3. Listen in on conversations about your general industry
  4. Do free market research to see what people want/don’t want
  5. Conduct Twitter polls to quiz consumer opinion
  6. Learn about what’s working/not working for your competitors
  7. See how your competitors are interacting with customers
  8. Find out who your competitors are talking to and do some competitive intelligence
  9. Track conversation patterns for your industry to determine when people are most active online
  10. Identify Twitter trends or hot topics related to your industry
  11. Find ways to connect what you do with what’s already trending on Twitter
  12. Ask people for their opinions. Listen to them
  13. Notify customers of any holdups, mishaps or things that may affect business

Grow Your Online Network

  1. Connect more personally with contacts from other social networks
  2. Use relationship building instead of cold calls and cheesy flyers
  3. Use Twellow or Listorious to find people with common interests
  4. Fill out your Twellow and We Follow profiles to make it easy for people to find you
  5. Use Twitter search to find relevant conversations you can jump into
  6. Find guestbloggers for your blog
  7. Find guestblogging opportunities for yourself
  8. Meet influencers and your ‘industry famous’. Talk to them
  9. Mend fences with angry tweeters by following the conversation and offering to help when possible
  10. Host weekly Twitter chats to bring your community together and meet new folks
  11. Connect your Twitter account to LinkedIn. And to your Facebook account. And to your Web site. And anywhere else you can to make your site more social
  12. Participate in Follow Friday to meet new people…and to encourage others to recommend you, as well
  13. Use services like bit.ly to see how people are interacting with your content
  14. Discover what actions cause an increase in followers and are important social metrics

Grow Your Offline Network

  1. Hold tweetups and introduce your community members in real life
  2. Find new customers by using the Advanced Search to track down local conversations
  3. Use Twitter Search to track when potential customers mention a competitor…and then reach out to them
  4. Offer coupons to encourage community members to make purchases instore
  5. Tweet about products just arriving or hot food coming out of the oven
  6. Throw a Valentine’s Day party for your Twitter followers
  7. Ask Twitter followers to leave testimonials on your site
  8. Find new employees

Have Fun

  1. Become a better writer
  2. Share content that makes you laugh
  3. Find content that inspires and motivates you
  4. Learn new things, related to your industry or not.
  5. Make friendships, not just professional relationships.
  6. Create injokes with community members
  7. Find new blog topic ideas
  8. Get out of your marketing shell and be yourself
  9. Use it as your office watercooler if you work from home
  10. Make it your own coworking space

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Check out some of my other Online Personal Branding Posts to Help Your Small Business or Improve Your Job Search:

————
Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites MyOnlineCareerSpace.com and MyOnlineCareerCoach.com, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.

Learn more at MarkMontoya.com, on Twitter, on LinkedIn or StumbleUpon, or Google+.

“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya

This entry was posted on Saturday, January 16th, 2010 at 12:20 pm and is filed under Economy, Small Business, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “80 Ways To Use Twitter As A SMB Owner”

  1. http://www.acreditrepairsolution.info/ Says:

    What A Wonderful Blog Post…

    [..] I saw this really good post today and I wanted to link to it. [..]…

  2. coetsee Says:

    Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.

    http://www.onlineuniversalwork.com

  3. davidbaer Says:

    What I like about small business owners is that they are not afraid to take huge risks and lay it all on the line. But, I agree they do need a lot of help with their marketing. I think having them go the social media and email route is not only the least expensive but its also the most effective. Thanks for the stats!
    With Facebook and Twitter being among the leaders of the Social networks, marketing as a small business is being transformed..
    Respondents according to the Vertical Response survey appear to need some differentiation with the use of SE marketing and Social media Marketing

    http://www.onlineuniversalwork.com

  4. fun poll question Says:

    fun poll question…

    [...]MarkMontoya.com » Blog Archive » 80 Ways To Use Twitter As A SMB Owner[...]…

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