Comments on: Small Business Email Marketing Software | Small Business Trends

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By: Mark Montoya

Mark Montoya — Wed, 30 Dec 2009 17:45:58 +0000

Good points. Email has become rather hackneyed, especially when considering some of the other social mediums that have arisen in the past years… but there are some interesting statistics that give credence to your claim that email is alive and well; certainly there are those who use email marketing effectively, and those that do, see response rates that are better than most social medias.

Could you qualify your response a little more? In your experience, for small business owners, what do you think would be ‘proper expectations’ when beginning email marketing? How would you recommend they approach 2010 so that their users will ‘jump for joy’ or, at least, be well received? Any advances you recommend they look at more intensely?

Thanks for your comment!

By: Jared

Jared — Wed, 30 Dec 2009 16:43:47 +0000

Email is alive and well. The problem is that most brand new email marketers are diving into the marketing arena thinking it’s still 1999. When in fact its 2009 (about to change to 2010). Email marketing has evolved and is still a powerful social tool, but the players have smartened up. People no longer jump for joy when they get an email. People have grown accustom to email and know how to see through the tricks and schemes. The key is setting proper expectations with your prospects and adapting to all the advances of email marketing that have occurred in the past 10 years.

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Thu, 17 Dec 2009 19:37:31 +0000

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Wed, 09 Dec 2009 08:43:04 +0000

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