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Getting the Part- Business Tactics for Professionals to Achieve True ‘Differentiation’

Business Tactics for Professionals to Achieve True ‘Differentiation’

Interviews may be known for stamping a candidate’s worthiness for a job. However, what happens after you get the position is just as important. Like an actor going on an audition, it is important to know who you are, play up your strengths, disguise your weaknesses and act the part. Here are some tips to help you stand out throughout the course of your career path.

Starting Off

For anyone seeking a new job, it starts with selling yourself during and after the interview process. Self-promotion is a key in being noticed. Like any celebrities prepares to have her photo taken, your ‘snapshot’ is your first, and then lasting, impression on the potential employer.

Wisely use this time to step out from the crowd and be noticed:

    1. Sell Yourself
      Market yourself as a brand, one promoted consistently through a cover letter, resume, interview, Linked-In profile and every other form of communication with ‘frolleagues’ (friends and colleagues).
    2. Be genuine
      Show your true self by maintaining a relaxed, comfortable and likeable demeanor. All these are endearing qualities to corporate decision makers.
    3. Prioritize Weekly Goals
      Have a realistic game plan and stick to it. For example, it is much more effective to focus energy on eight quality opportunities than twenty-five non-meticulously followed.
    4. Offer an Analysis
      Research a current or prospective problem of the company and give a detailed, personal perspective. Throwing, not pushing, an idea can help with landing the interview as well cementing your status as the ‘right candidate’. This will impress the company with your confidence, even if they are not completely comfortable with the idea.
    5. Accelerate Key Relationships
      Put in extra effort to network with professionals in similar fields, meeting with them in places with a relaxed setting (i.e. Starbucks, Diners) to maintain a friendly yet business oriented relationship.


Staying in the Spotlight

Even though the current economy is not as favorable, promotions are still possible. By proving efficiency and competency, decision makers take note and are more likely to move you up the corporate ladder.

  1. Be Consistent
    Consistency in the workplace, through behavior and performance, ‘brands’ the employee. Someone who shows up on time and ready to work, generates ideas, exerts positive influence on co-workers, and performs their job function well.
  2. Strive for Excellence
    Do not just tackle projects to finish them, finish them with flying colors. Exert your all, recognizing the common imperfections and minimizing the impact.
  3. Optimize Communication
    Communication is never one sided, always work hard to be a good listener and conversationalist no matter what level of personnel you’re dealing with. Keep insecurities and fear of judgment at bay.
  4. Stand out as Manager Material
    Stay away from office politics and maintain healthy relationships with others, showing you are comfortable and confident with the levels above you.

These tips may seem basic but they are easily taken for granted. Following these steps will lead to preparedness and eventually success. Like the actor who dresses the role during audition, you too will get the part.

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Mark Montoya has been working in personal branding for more than a decade for hundreds of online and offline companies, small businesses and individual service professionals. His focus has been toward improving the way jobseekers find employment on the Internet. He has synthesized his expertise by helping job seekers obtain their ideal choice of employment over the Internet on his sites and, and through his books 101 Tips Every Job Seeker Should Know and The Ultimate Online Job Search eBook.

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“It is the responsibility of the individual to reject the prospect of mediocrity and to strive for the betterment of society as a whole” ~ Mark Montoya

This entry was posted on Monday, November 9th, 2009 at 9:41 pm and is filed under Branding, Online Personal Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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