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	<title>Comments on: Differentiate or You&#8217;re Dead</title>
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	<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2009/02/differentiate-or-youre-dead/</link>
	<description>Online Personal Branding Specialist</description>
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		<title>By: Andy Klee</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2009/02/differentiate-or-youre-dead/comment-page-1/#comment-17</link>
		<dc:creator>Andy Klee</dc:creator>
		<pubDate>Sat, 28 Mar 2009 20:01:06 +0000</pubDate>
		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=82#comment-17</guid>
		<description>I wrote a blog that essentially says similar things, but I failed to use the word &quot;differentiation&quot;.  It&#039;s some good info I picked up recently at the Harvard Business School on Strategy.  I&#039;ve also revised it for my LinkedIn Group : Andy&#039;s Job Hunting Tips.  

Here&#039;s what I wrote there:

What is a personal work strategy. (This is where to start.)
A few weeks ago, I wrote up my notes on business strategy based on a class I took at the Harvard Business School. I think the same principles apply to individuals who are seeking to be excellent employees. So I&#039;ve rewritten my notes to apply to individuals, both job seekers and those who are currently employed. 

Your personal strategy, especially if you are a job seeker, requires tradeoffs between providing every type of work you can to a wide audience, and making more tightly focused choices. If you define what you can do too broadly, you run the risk of not being taken seriously by employers, and losing focus in your search for a job or your attempt to make yourself invaluable to your employer. Define what you really want to do--the type of work, and even the industry you fit best with, and go after the unadvertised jobs. 

Consider the world with you versus the world without you. The difference is your unique added value—what would be lost to the world if you disappeared?” Can you identify your “economic difference that matters&quot;? What is the added value that you bring to the table? 

What would happen to your current (or future) employer if you couldn&#039;t work? To whom would it matter and why? How long would it take another employee to step into that void? 

Purpose should be at the heart of strategy. It should give direction to every part of your work. What is your purpose in working? 

Your work strategy is an evolving process, not something you do once and it&#039;s done forever. Guiding this never-ending process, bringing perspective to the midst of action and purpose to the flow—not solving the work strategy puzzle once—is your crowning economic responsibility. 

For the original writeup on business strategy, click here: http://tinyurl.com/c4s32t</description>
		<content:encoded><![CDATA[<p>I wrote a blog that essentially says similar things, but I failed to use the word &#8220;differentiation&#8221;.  It&#8217;s some good info I picked up recently at the Harvard Business School on Strategy.  I&#8217;ve also revised it for my LinkedIn Group : Andy&#8217;s Job Hunting Tips.  </p>
<p>Here&#8217;s what I wrote there:</p>
<p>What is a personal work strategy. (This is where to start.)<br />
A few weeks ago, I wrote up my notes on business strategy based on a class I took at the Harvard Business School. I think the same principles apply to individuals who are seeking to be excellent employees. So I&#8217;ve rewritten my notes to apply to individuals, both job seekers and those who are currently employed. </p>
<p>Your personal strategy, especially if you are a job seeker, requires tradeoffs between providing every type of work you can to a wide audience, and making more tightly focused choices. If you define what you can do too broadly, you run the risk of not being taken seriously by employers, and losing focus in your search for a job or your attempt to make yourself invaluable to your employer. Define what you really want to do&#8211;the type of work, and even the industry you fit best with, and go after the unadvertised jobs. </p>
<p>Consider the world with you versus the world without you. The difference is your unique added value—what would be lost to the world if you disappeared?” Can you identify your “economic difference that matters&#8221;? What is the added value that you bring to the table? </p>
<p>What would happen to your current (or future) employer if you couldn&#8217;t work? To whom would it matter and why? How long would it take another employee to step into that void? </p>
<p>Purpose should be at the heart of strategy. It should give direction to every part of your work. What is your purpose in working? </p>
<p>Your work strategy is an evolving process, not something you do once and it&#8217;s done forever. Guiding this never-ending process, bringing perspective to the midst of action and purpose to the flow—not solving the work strategy puzzle once—is your crowning economic responsibility. </p>
<p>For the original writeup on business strategy, click here: <a href="http://tinyurl.com/c4s32t" rel="nofollow">http://tinyurl.com/c4s32t</a></p>
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		<title>By: Barry Deutsch</title>
		<link>http://www.markmontoya.com/OnlinePersonalBrandingSpecialist/2009/02/differentiate-or-youre-dead/comment-page-1/#comment-16</link>
		<dc:creator>Barry Deutsch</dc:creator>
		<pubDate>Sun, 08 Mar 2009 15:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://markmontoya.com/OnlinePersonalBrandingSpecialist/?p=82#comment-16</guid>
		<description>Do you have a couple of specific good examples where one candidate for a job in a chosen profession has been able to differentiate themselves from their competitors. The Mary Kay example was interesting but a little off target for job search. I would bet you&#039;ve got hundreds of examples.</description>
		<content:encoded><![CDATA[<p>Do you have a couple of specific good examples where one candidate for a job in a chosen profession has been able to differentiate themselves from their competitors. The Mary Kay example was interesting but a little off target for job search. I would bet you&#8217;ve got hundreds of examples.</p>
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