Does Your Personal Brand Reflect Your Authentic Self?
Today’s business leaders need to understand the importance of branding and how it allows them to get ahead in a cut-throat marketplace. While personal branding has grown and evolved over the years, its primary focus is still on the inner person, their strengths and beliefs.
What is Personal Branding?
Personal branding is a creative display that intentionally allows a glimpse into the inner workings of an individual. Whether you like it or not, the world is going to form an opinion about you. It’s important to actively shape how you’re perceived by taking command of your personal brand and allowing it to resonate with your intended audience. Read the rest of this entry »
With social networking more popular than ever, more entrepreneurs today are turning to social media sites like Twitter and Facebook to build and market their brands. In fact, social networking remains one of the fastest ways for up and coming business owners to stake their claims in the entrepreneurial marketplace.
However, as with all forms of professional behavior, these entrepreneurs may be well advised to conduct themselves with caution and respect while they connect to their online audiences. By following these rules of conduct while tweeting or posting to their followers on these social media sites, entrepreneurs can be assured of remaining in the public’s good graces and building successful brands that will attract their desired clientele. Read the rest of this entry »
There are plenty of ways to market your business today, thanks to the advancement of the Internet and mobile technology. But virtual marketing can only go so far before physical marketing needs to take its place. Sometimes having something tangible in their hands makes customers remember your brand more easily, so you definitely don’t want to solely rely upon Internet ads, social media and your website to get your brand out there.
Continue reading if you’re interested in learning just a few of the many reasons why physical marketing materials and tactics still work, even though most people seem to prefer to live in a virtual world these days. Read the rest of this entry »
The best way to describe a business park is as land which has been developed for the exclusive use of businesses and their offices. The most common locations for business parks are rural or suburban areas, as the land costs less and there aren’t as many building restrictions to worry about. Business parks are most commonly located near to a major road, as this provides easy access to the development for the people who work in the offices.
This post will delve a little deeper into business parks and their uses. Read the rest of this entry »
People rely on their computers for many things today, from surfing the Internet for research and fun to saving all of their favorite photos and videos throughout the years. And those who use their computers for work in addition to pleasure need to take extra precautions in order to ensure that they will be able to recover after an unexpected computer crash.
A computer crash can definitely be extremely devastating. Knowing what to do when your computer crashes, though, can reduce the level of panic that you go through and help you take the necessary steps, listed below, that will allow you to get back to work sooner rather than later.
Continue reading to learn more. Read the rest of this entry »
6 Ways Companies Can Use Twitter Effectively Instead Of Wasting Their Time
If you want to promote your business and drive thousands of visitors to your site you should learn how to use social media properly. Twitter is a great example of a social media site most companies get completely wrong.
Millions of potential customers are waiting for you to make contact with them, but if you drive them away you won’t be able to achieve the success you deserve. We’re going to look at some of the ways Twitter should be used, because if you keep doing what you’re doing you will end up wasting your time. Read the rest of this entry »
Social media can be used as a platform to . By recognizing social media as a tool, lawyers are opening their practices up to growth and improvement.
While ultimately how you incorporate social media into your business is up to you… Read the rest of this entry »
These days, marketing your customers through emails is one of the most effective ways of promoting your business. Research points to the fact that the majority are happy to receive communication via email (as long as it is solicited).
Listed below are four best practices for email campaigns: Read the rest of this entry »
Throughout the year there tend to be all kinds of outdoor fairs, markets and sales that lots of different people set up stands at to sell their wares, raise money for charity, or promote their businesses. If you have plans to attend an event as a stall holder in the near future, whether it is a street fair, state fair or even your own yard sale, there are some things you can do in the planning of it to make it run more smoothly, and hopefully make it a big success.
Here are some tips: Read the rest of this entry »
How Strict Should Your Business Be About People Using Office Resources For Personal Purposes?
Nobody wants to be thought of as ‘the boss from hell’, and it is common for people in some jobs to take a few liberties with the resources given to them for work purposes, such as office equipment, company phones and internet, postal services and stationery. But just when is this a harmless perk of the job that boosts employee morale, and when does it become a waste of your money?
Here we take a look at some of the most common things employees in offices help themselves to, and whether or not it is a problem. Read the rest of this entry »
Despite declining CPM (cost per thousand clicks) rates that advertisers are willing to pay, there is still good money to be made by publishers through direct display sales. If you have a website, you can sell advertising space to advertisers looking to target your visitors with their products or services. With so many ad platforms to choose from, finding the right one for your site is harder than you might think.
Here are three key things to look for when choosing a platform. Read the rest of this entry »
Signs Are Vital To Any Business. Here’s How To Make Yours Shine!
When you are thinking about your business branding, one of the most important things to focus on is your signage. Signs should tell people who you are, what you do, and why you are awesome! A good sign will become embedded in a customer’s mind, and it’ll help them remember you when then need something. It’s such an integral part of branding, so if you are rebranding your business then make sure the signage is incorporated at an early stage. Signs should always be in a good state of repair – as soon as they look neglected it’s time to replace them, otherwise people will think you don’t care about your business or how you come across to other people.
Here are some things to think about when getting your signage renewed: Read the rest of this entry »